Everything inside the Academy is built around the CEO Blueprint™ framework — Clarity, Structure, and Leadership. You work through it as a group, applying each step to your own business as you go.
Guided sessions covering the real decisions established owners face. Each workshop focuses on one concrete area — pricing for profit, building a second-in-command, documenting how the work gets done, reading your numbers, protecting your time. Practical, grounded, and applied to your own business.
Ready-to-use frameworks, SOP templates, role definition documents, decision-making guides, and profit checklists. Built for owner-run businesses — not theory. Adapt them to your business and put them to work right away.
The same framework Carol uses in her private coaching, structured for the group to work through together. Start with the diagnostic to identify your biggest bottleneck, then follow the sequence: Clarity → Structure → Leadership.
The Academy is designed for established owners who want structure, momentum, and a room of peers working toward the same goal. It's the right fit if you're already doing well and want the next level of profit and freedom.
The Academy is a structured group program. If you want dedicated one-on-one support, Carol's direct coaching program is the better fit.
Before you begin, complete the free 20-question Business Scorecard. It shows you exactly where your business is most exposed and which part of the CEO Blueprint™ to focus on first.
Join the group and work through the full CEO Blueprint™ program and tools, organised by the three levers: Clarity, Structure, and Leadership.
Apply each step to your own business with the group's momentum behind you — clearing the bottleneck that's holding your profit and your freedom back.
Join the Academy — group workshops, tools, templates, and the CEO Blueprint™ framework — built for established owners growing profit and stepping out of the day-to-day.
Carol Surbey | B.Msc · Business Strategy Coach · Profit & mindset coaching for established business owners across the US and Canada